African Incentive Travel in the Tourism That Cares Collection has more than 25 years of experience delivering successful incentive travel programs, multinational conferences, product launches, and corporate events.
Our team combines expertise from diverse industries, including film production, event management, logistics, and travel consulting. This breadth of experience allows us to approach every project creatively and efficiently, ensuring each incentive or event is delivered seamlessly.
We also have a dedicated team of group travel consultants who work closely with corporations, international incentive houses, and specialised group travel agents. They design tailored travel programs and help identify the ideal destinations to meet each client’s objectives.
A guiding principle of our work is fair-trade tourism. Wherever we operate, we aim to leave a positive legacy by supporting local charities, community initiatives, and conservation projects. Many of our programs offer opportunities for guests to participate in meaningful experiences that give back to local communities and protected natural areas.
Over the years, we have managed events of all sizes, expertly handling complex logistics. From chartering aircraft and coordinating unique transport to creating temporary safari camps in pristine wilderness areas, we deliver memorable experiences with minimal environmental impact.
World-Class Speakers & Celebrities
From industry experts to A-list personalities, we connect you with the perfect speaker for your audience.
Spouse Programs
Dedicated programs and guides ensure accompanying partners enjoy a memorable experience too.
Unique, Non-Commercial Locations
Africa offers extraordinary landscapes and venues — the perfect backdrop for unforgettable events.
Custom-Built Experiences
We specialise in once-off, creative experiences that are truly out of the box.
Balanced Programs
Exciting itineraries with built-in downtime for relaxation, shopping, or personal exploration.
Exceptional Event Staff
Your guests matter to us, which is why we work only with the very best trained event professionals.
Fam trips / Planning trip
A FAM Trip (familiarisation trip) allows planners and clients to visit Africa and experience the destinations we recommend. Seeing the locations firsthand helps ensure better planning and a clear understanding of what’s possible for the group
Discover our luxurious, tailor-made safari experiences, designed to be completely personal and independent. By working with us, you not only save valuable planning time but also benefit from our preferential rates with safari lodges and trusted service providers, savings we pass directly on to you.
Contact us to learn more and start planning this important journey.
Incentive travel remains one of the most powerful ways to motivate, reward, and inspire top-performing teams. Over the years, we’ve seen it become a highlight for employees — a meaningful recognition of hard work and achievement.
The impact is clear. By 2025, U.S. companies are investing around $76.9 billion annually in non-cash rewards, including travel, merchandise, and gift cards, with 46% of firms using incentive travel to strengthen employee retention, boost performance, and increase engagement.
Simply put, incentive travel delivers results — for both your people and your business.
Reasons for incentive travel:
Incentive travel is a powerful part of any staff reward strategy. After your first incentive trip with us, the results and goodwill it creates will have you planning the next one soon.
Luxury African Safari forms part of the Tourism That Cares Collection.
We have been in the luxury safari travel business for over two decades and offer comprehensive travel services across the Southern and East African regions. This includes the countries of South Africa, Botswana, Malawi, Mozambique, Namibia, Kenya, Uganda, Tanzania, Zimbabwe, Zambia and some Indian Ocean Islands, like Zanzibar, Seychelles Mauritius etc.
Our consistently satisfying and unique travel experiences have resulted in high praise from delighted clients. These include Hollywood actors, international parliamentarians, and corporate executives, as well as many families and couples. Our working relationships extend to governments, global corporations, and even film production companies who have used our services to plan and organise safaris, events, and conferences in this region. The reviews and feedback Luxury African Safari receives demonstrate our professionalism and expertise in the field.
Knowing and understanding the needs of our clients is of utmost importance to us. Since we live, work and travel extensively in the region, we’ve gotten to know it on a personal level. The national parks, wildlife sanctuaries and lodges you’ll be visiting, are all selected meticulously. We have built long-term relationships with many preferred luxury accommodation establishments to bring you the best of the best.
We have experience in creating and coordinating personal holidays, honeymoons, family holidays, and larger events. Our experience over the years has even extended to planning and running large events for international companies, many of which look to us to advise them on sales conferences and corporate incentive holidays.
Since our team has in-depth and first-hand experience in luxury safaris, conservation, and responsible tourism, we can select the best options to fit your needs. Many of the lodges you’ll visit share our passion to help empower the less privileged in this region. You will be given the opportunity not only to give back to this community but also to see these projects in action.
Our field experience means we have the knowledge base and the tools necessary to help you plan the perfect luxury African safari, completely stress-free. We are committed to giving you the personal and discrete service you need to enjoy your trip to the fullest. Over 70% of our business is from repeat clients, with some returning year after year to experience the Luxury African Safari way of life.
From the moment you set foot on African soil, we’ll be there to meet you. We’ll also continue to provide assistance throughout your travels, making sure you remain satisfied with your experience long after you leave our shores.
Tourism that Cares maintains the website Luxury African Safari, which has built up an excellent reputation with the wider community of the luxury travel industry over the years. It is through this web extension that we have been able to plan ‘specific needs’ travels and personally tailored adventures for honeymooning couples, filming companies, universities, corporate clients, and families from across Europe, the United Kingdom, and the United States. You can read some of our client testimonials below.
Over the years, Luxury African Safari has built a database of hundreds of highly reputable suppliers and service providers. These include deluxe accommodations, reliable transport service companies, and highly rated tour and safari companies. We’ll listen to your needs and use our extensive database to provide you with the best possible customised travel solutions.
To ensure that you are covered in the event of any unforeseen incidents, our company carries full professional indemnity insurance. Likewise, our suppliers and service providers are covered by full public liability insurance. At your request, we will be happy to provide you with trade references and client testimonials which support our claim of maintaining impeccable business standards. We have references from international film actors, large incentive organisations, high-profile corporate clients, and many families, small groups, and honeymoon couples. To ensure our high standards are maintained, we are registered members of the American Society of Travel Agents (ASTA) and the South African Tourism Services Association (SATSA), to whom we are bonded to comply with their Code of Conduct.
When groups exceed 30 people, we can appoint a dedicated tour manager for the duration of your travels to ensure end-to-end service satisfaction.
Luxury African Safari is committed to supporting community projects and social initiatives. We leave a positive legacy by ensuring each trip contributes toward renewable and sustainable energy initiatives and tourism focused on community projects.
We believe in the right of every traveller to be 100% confident in their booking and travel arrangements. That’s why we give you access to official company documents which support our claims of being a professional and reputable travel company. These documents include Inter Alia.
Terms, conditions, and information about our membership with ASTA, SATSA ATTA are all available. We are proud members of these organizations. To continue our membership in SATSA, we are annually reviewed and need to pass a clean bill of health with respect to Financial Governance, Professional Indemnity Insurance, Tax Clearance Certification, and Proof of Registration with the relevant National Authorities. To be bonded to SATSA means that they provide a financial guarantee of deposits held against the involuntary liquidation of a SATSA member. Once requirements are met, we are allowed to display the SATSA logo. Being a member of ASTA – the largest association of travel professionals in the world (U.S.-based) – is another major factor in support of our worldwide acceptance as a Tourism Company of high standards. Finally, we are also a Tour Operator Member of ATA, an international trade association that promotes travel and tourism in Africa.
Our company is registered in South Africa, and it has full commercial and public indemnity coverage. Likewise, all companies we work with have passenger and public liability coverage for us to maintain a high standard of professional service in the tourism and travel business. Tourism that Cares services is insured by Travel and Tourism Underwriters. Our membership of SATSA – Southern Africa Tourism Service Association — provides financial guarantees of deposits held against involuntary liquidation to all travellers using our services. Our SATSA membership means travellers are guaranteed high quality and excellence in the business of tourism. Furthermore, we are proud members of Cape Town Tourism, the American Society of Travel Agents (ASTA), and the Africa Travel Association (ATA), the leading international trade association which promotes travel and tourism throughout Africa.
Tourism that Cares is respected amongst our global repeat clients and amongst our industry peers, for innovation in areas of hyper personalisation, sustainability and expert luxury travel advisors. We are known for our passionate attention to detail, and the ongoing journey of first hand product knowledge and local expertise. This is confirmed in a recent Deloitte report on global luxury travel trends, and affirms our commitment to points highlighted in their publishedresearch materials.
%20(3000%20x%201800%20px).png)
