About us

25 Years of Luxury African Safari Experience

The tourism that cares collection employs a vibrant and experienced team of travel specialists based in Cape Town, South Africa. Our expert team has been helping clients from around the world plan and book unforgettable luxury African safari experiences for over 25 years.

We have over two decades of experience in planning luxury African safaris. Packages and tailor-made trips to suit individual preferences are our forte. Our team of experts is well-prepared to help you book the unforgettable trip you’ve always dreamed of, so you can rest easy knowing you’re in the best hands for your bespoke Safari.

Our single outstanding passion is Africa. In collaboration with operations offices in South Africa, Botswana, Angola, Malawi, Namibia, Mozambique, Kenya, Uganda, Tanzania, Zimbabwe, and Zambia, we can offer you a wide variety of travel options. Our luxury travel solutions are perfect for:

  • Individuals.
  • Couples and honeymooners.
  • Families.
  • Small and large groups.
  • Corporations wishing to arrange sales, marketing, incentive, or other conferences.
The famous musketeer cheetahs on the planes of the Masai Mara - Kenya
  • Tourism that Cares Team, November 2022

Caring Tourism Ethos

The driving force behind the success of Luxury African Safari is our commitment to responsible and sustainable tourism. Because of this, we support several local grassroots-level projects and donate funds to selected charities. This ensures that we have a positive impact on marginalized communities affected by poverty and other social ills.

Using the Connect Network of more than 115 charities, we provide help to over 256,000 people in need. Among these charities are Inter Alia, the Lighthouse Mission, and the Thembalitsha Foundation.

The upliftment of children in Africa

we've partnered with reputable travel Associations

We maintain a good working relationship with and are proud members of various high-profile travel and tourism organizations including:

The Southern Africa Tourism Services Association (SATSA)

The Responsible Traveller Magazine has featured our organization in an article praising our highly ethical approach to travel and our Caring Tourism ethos.

More about Luxury African Safari

We have been in the luxury safari travel business for over two decades. We offer comprehensive travel services across the Southern and East African regions. This includes the countries of South Africa, Botswana, Malawi, Mozambique, Namibia, Kenya, Uganda, Tanzania, Zimbabwe and Zambia.

Our consistently satisfying and unique travel experiences have resulted in high praise from pleased clients. These include Hollywood actors, international parliamentarians, and corporate executives, as well as many families and couples. Our working relationships extend to governments, global corporations, and even film production companies who have used our services to plan and organize safaris, events, and conferences in this region. The reviews and feedback Luxury African Safari receives demonstrate our professionalism and expertise in the field.


Knowing and understanding the needs of our clients is of utmost importance to us. Since we live, work and travel extensively in the region, we’ve gotten to know it on a personal level. The national parks, wildlife sanctuaries, and lodges you’ll be visiting are all selected meticulously. We have built long-term relationships with many preferred luxury accommodation establishments to bring you the best of the best.

We have experience in personal holidays, honeymoons, family holidays, and larger events. Our experience over the years has even extended to planning and running large events for international companies, many of which look to us to advise them on sales conferences and corporate incentive holidays.

Since our team has in-depth and first-hand experience in luxury safaris, conservation, and responsible tourism, we are able to select the best options to fit your needs. Many of the lodges you’ll visit share our passion to help empower the less privileged in this region. You will be given the opportunity not only to give back to this community but also to see these projects in action.

Our first-hand field experience means we have the knowledge base and the tools necessary to help you plan the perfect luxury African safari, completely stress-free. We are committed to giving you the personal and discrete service you need to enjoy your trip to the fullest. Over 70% of our business is from repeat clients, with some returning year after year to experience the Luxury African Safari way of life.

From the moment you set foot on African soil, we’ll be there to meet you. We’ll also continue to provide assistance throughout your travels, making sure you remain satisfied with your experience long after you leave our shores.


Tourism that Cares maintains the website Luxury African Safari, which has built up an excellent reputation with the wider community of the luxury travel industry over the years. It is through this web extension that we have been able to plan ‘specific needs’ travels and personally tailored adventures for honeymooning couples, filming companies, universities, corporate clients, and families from across Europe, the United Kingdom, and the United States. You can read some of our Client testimonials here.


Over the years, Luxury African Safari has built a database of 400 highly reputable suppliers and service providers. These include deluxe accommodations, reliable transport service companies, and highly-rated tour and safari companies. We’ll listen to your needs and use our extensive database to provide you with the best possible customized travel solutions.


In order to ensure that you are covered in the event of any unforeseen incidents, our company carries full professional indemnity insurance. Likewise, our suppliers and service providers are covered by full public liability insurance. At your request, we will be happy to provide you with trade references and client testimonials which support our claim of maintaining impeccable business standards. We have references from international film actors, large incentive organizations, high-profile corporate clients, and many families, small groups, and honeymoon couples. To ensure our high standards are maintained, we are registered members of the American Society of Travel Agents (ASTA) and the South African Tourism Services Association (SATSA), to whom we are bonded to comply with their Code of Conduct.

When groups exceed 30 people, we can appoint a dedicated tour manager for the duration of your travels to ensure end-to-end service satisfaction.

Luxury African Safari is committed to supporting community projects and social initiatives. We leave a positive legacy by ensuring each trip contributes toward renewable and sustainable energy initiatives and tourism focused on community projects.


We believe in the right of every traveller to be 100% confident in their booking and travel arrangements. That’s why we give you access to official company documents which support our claims of being a professional and reputable travel company. These documents include Inter Alia.

Statutory requirements we must meet in South Africa


Terms, conditions, and information about our membership with ASTA, SATSA and ATA are all available. We are proud members of these organizations. To continue our membership in SATSA, we are annually reviewed and need to pass a clean bill of health with respect to Financial Governance, Professional Indemnity Insurance, Tax Clearance Certification, and Proof of Registration with the relevant National Authorities. To be bonded to SATSA means that they provide a financial guarantee of deposits held against the involuntary liquidation of a SATSA member. Once requirements are met, we are allowed to display the SATSA logo. Being a member of ASTA – the largest association of travel professionals in the world (U.S.-based) – is another major factor in support of our worldwide acceptance as a Tourism Company of high standards. Finally, we are also a Tour Operator Member of ATA, an international trade association that promotes travel and tourism in Africa.


Our company is registered in South Africa, and it has full commercial and public indemnity coverage. Likewise, all companies we work with have passenger and public liability coverage for us to maintain a high standard of professional service in the tourism and travel business. Tourism that Cares services is insured by Travel and Tourism Underwriters. Our membership of SATSA – Southern Africa Tourism Service Association — provides financial guarantees of deposits held against involuntary liquidation to all travellers using our services. Our SATSA membership means travellers are guaranteed high quality and excellence in the business of tourism. Furthermore, we are proud members of Cape Town Tourism, the American Society of Travel Agents (ASTA), and the Africa Travel Association (ATA), the leading international trade association which promotes travel and tourism throughout Africa.

View our SATSA certificate here.

we regularly research and implement emerging travel trends

Tourism that Cares is respected amongst our global repeat clients and amongst our industry peers, for innovation in areas of hyper personalisation, sustainability and expert luxury travel advisors. We are known for our passionate attention to detail, and the ongoing journey of first hand product knowledge and local expertise. This is confirmed in a recent Deloitte report on global luxury travel trends, and affirms our commitment to points highlighted in their publishedresearch materials.